SUMMARY
Holy Grail CBD Co. is a fictional CBD company that creates top-shelf, artisan CBD products with a wide range of benefits for both physical and mental health. The target audience of the company is a younger crowd in the millennial and Generation Z age range, particularly those who are health conscious and enjoy reaping the benefits of high-quality CBD products. The company wanted a highly recognizable and versatile logo that could be used on any and all apparel and merchandise. The logo is inspired by stained glass windows as a way to reference religious themes without being too overt. Minimalist design was the premise of all packaging to create the feeling of quality and top-shelf product.
